Head of Digital HealthTracy Garcia Gale, MA, APR brings nearly 15 years of health care communications, consumer marketing and digital experience to inVentiv Health PR’s diverse portfolio of pharmaceutical, biotech, medical device and diagnostics clients. She leads business development initiatives in the Digital Health space and is a senior member of the Digital & Social Strategy Practice.
Tracy joined inVentiv Health from WCG where she served as Director and Client Relationship Leader, providing senior-level strategic guidance to several top medical device and diagnostics, digital health and genomics clients.
Tracy brings deep expertise in the digital space, blending web, social media, analytics and paid media experience. She has counseled health care clients on implementing social media best practices in a regulated environment, while guiding teams on community management, influencer engagement, content creation, analytics and SEM .
Tracy is Accredited in Public Relations (APR) and is on the faculty at California State University, Fullerton (CSUF). She holds a master’s degree from CSUF and bachelor’s degree with magna cum laude honors from Seattle University.