Jasmina Savic MSc, RAC | Grünenthal GmbH
The market of drug packaging is large ($ 48 billion estimated in 2010), grows continuously and it is expected to continue growing.
Types and options for drug packaging are evolving and getting more sophisticated. There are a number of requirements drug packaging needs to fulfill but the most important are: packaging must be protective (to physically protect the drug, maintain cold chain, has anti-counterfeit properties), must preserve, must promote (brand and child-resistance), it should be patient friendly and should effectively transfer the message. Drug packaging and Patient Leaflet need to effectively communicate all important information about the drug to the patient. In the end, drug packaging and Patient Leaflet are what patient finally receives and the main source of the drug information for them.