Coupons, Freebies and Perks Complicate Drug Marketing

Some of the best minds in science create groundbreaking drugs that change the lives of millions of patients. New drug targets, genetic connections with medications and a greater understanding of the body’s chemistry have led to the development of more than 4,500 different active pharmaceutical ingredients.   Some of the best intentions run aground, however, when the realities of the marketplace confront the demands of recouping drug development costs. To further complicate matters, the Centers for Medicare & Medicaid Services is requiring this fall for drug makers to disclose their payments to providers under the Sunshine Act.
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My Spidey Sense About FDA Regulation of Drug Marketing

A complex web of regulations issued by the FDA governs the marketing of prescription drugs. For pharmaceutical manufacturers, understanding how these rules shape what may and may not be said about new drugs can mean the difference between successfully launching a blockbuster — or facing a potentially ruinous investigation around false claims.
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Leaders- What Message Are You Sending About Compliance?

ATTENTION LEADERS, this article is for you! Everyone else, feel free to print this article and leave it on your boss’s desk.
MorascoThere has been plenty of talk recently about “proactive compliance”. Whether you are on the commercial side of the business or the R&D side of the business compliance is (or at least should be) always on your mind. Conferences, seminars, articles like this (and several other ones on this website) all talk about how in today’s current environment companies need to be proactive instead of reactive when it comes to compliance. Most articles and presentations will purport that to be proactive about compliance companies need to have processes and procedures that support compliance, ongoing and real-time monitoring and auditing programs, as well as training programs and compliance departments. Although I would agree that all of these pieces are essential to proactive compliance I would assert that the most important component to compliance is (drum roll, please) LEADERSHIP.
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