Three Smart Multi-Channel Marketing Resolutions for 2016


How pharma marketers can make this the year be more efficient with multi-channel MLR submissions, go mobile, and leverage vendor partners to the fullest – all with the end goal of better engaging targets while complying with FDA marketing requirements
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Pharma’s Regulation Shifts in the Past Decade


Changes in marketing, big recoveries reshape drug industry
Regulation aims to serve as a brake to curb some of the market’s excesses, protect customers, and try to keep competition fair. In healthcare, the need for regulation has greater stakes since we are dealing with the physical well-being of patients. Given the amount of money flowing into healthcare, regulations also consider the financial well-being of patients, insurers, taxpayers and other payers.
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Can Regulatory Requirements actually Unshackle Promotional Creativity among Marketers?


We’ve all heard this complaint from marketing professionals and their promotional agency partners: “How can we be creative with all these regulations?” So when I came upon a blog post titled “Boosting Creativity through Constraints” written by innovation expert Adam Richardson in his Harvard Business Review, I had to flag it.
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