Pharma’s Regulation Shifts in the Past Decade

Changes in marketing, big recoveries reshape drug industry
Regulation aims to serve as a brake to curb some of the market’s excesses, protect customers, and try to keep competition fair. In healthcare, the need for regulation has greater stakes since we are dealing with the physical well-being of patients. Given the amount of money flowing into healthcare, regulations also consider the financial well-being of patients, insurers, taxpayers and other payers.
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Can Regulatory Requirements actually Unshackle Promotional Creativity among Marketers?

We’ve all heard this complaint from marketing professionals and their promotional agency partners: “How can we be creative with all these regulations?” So when I came upon a blog post titled “Boosting Creativity through Constraints” written by innovation expert Adam Richardson in his Harvard Business Review, I had to flag it.
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Cannabis Packaging and Labeling: Challenges with Intrastate Compliance

Cannabis Today
2014 was a monumental year for the US legal cannabis market. 25 states and Washington D.C. now have some measure of medical or adult-use legislation, creating a market that is estimated to grow to over $10BN by 2018 (Arcview Market Research, 2014).
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