Can Regulatory Requirements actually Unshackle Promotional Creativity among Marketers?

We’ve all heard this complaint from marketing professionals and their promotional agency partners: “How can we be creative with all these regulations?” So when I came upon a blog post titled “Boosting Creativity through Constraints” written by innovation expert Adam Richardson in his Harvard Business Review, I had to flag it.
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Cannabis Packaging and Labeling: Challenges with Intrastate Compliance

Cannabis Today
2014 was a monumental year for the US legal cannabis market. 25 states and Washington D.C. now have some measure of medical or adult-use legislation, creating a market that is estimated to grow to over $10BN by 2018 (Arcview Market Research, 2014).
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What You Need to Know to Keep Your Company’s Promotions Out of the Enforcement Spotlight

If you work in the pharmaceutical industry, you know that compliance with FDA rules on promotion is crucial to keeping your business in business. A mere allegation of non-compliance from FDA can have a profound impact on business, both directly (e.g., leading to a drop in sales or stock price) and indirectly (e.g., diverting precious resources to work on a response to the letter). In this article we explore recent FDA enforcement trends related to promotion of pharmaceutical products, and discuss the actions you can take to keep your promotion from getting your company the wrong kind of attention.
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