Why Brand Name Development Needs to be a Part of Your Strategic Focus


Regulatory approval exists as the final hurdle to product launch – the final sign that this product, which has been studied, tested, researched, strategized – and yes, branded – is ready to find its place on the market. That it’s time for the preparation to pay dividends in making a difference in a patient’s life.
Continue reading "Why Brand Name Development Needs to be a Part of Your Strategic Focus"

In The Headlines

Why Medical Affairs is the Cornerstone for Building Trust in our Industry


This article delivers a clarion call to the pharmaceutical industry to recognize, support and champion the medical affairs professional as the cornerstone for reigniting trust in our industry.

  • Medical affairs professionals are the face of our industry to healthcare professionals (HCPs) globally; rebuilding and maintaining trust among HCPs is vital
  • The primary domains of the medical affairs function – data, quality and safety – are foundations for trust building, according to 2016 data on trust in the pharmaceutical industry
  • The three elements for building trust – reliability, competence, sincerity – are integral to/ingrained in how Medical Affairs professionals operate
  • HCPs must better understand the role medical affairs professionals play in helping to improve patient outcomes

Continue reading "Why Medical Affairs is the Cornerstone for Building Trust in our Industry"

Topic of Discussion

Beyond Traditional Marketing: What are the New Strategies for Pharma Sales?


Sales targets! Profit margins! Lead generation! Conversion rate! Market share!  These are terms that constantly haunt sales individuals. From giving doctors expensive gifts to recommending off-label uses for drugs, pharma sales representative were more concerned on achieving sales goals rather than ethical considerations. But now it is changing. With the new code of ethics guidelines from OIG and PhRMA, traditional sales and marketing activities are triggering enforcement actions. So what are the new marketing strategies pharma companies are considering? Continue reading "Beyond Traditional Marketing: What are the New Strategies for Pharma Sales?"